So now that it’s conquered the freezer game, the company is dipping a toe into the waters of retail, looking at the ways a brick-and-mortar presence can expand its customer base and inspire deeper loyalty among devotees. It’s ubiquitous, available in Walmart (where, upon its debut, Halo Top’s seven flavors became the seven most popular ice creams the chain sold) but also in pricey natural grocery stores like LA’s Erewhon, which was one of the brand’s first wholesale customers. In 2016, the company sold some 13.5 million of those pints, earning $66 million in revenue in 2017, the take was closer to $100 million. In the last six years, Halo Top has become the best-selling pint of ice cream in America. Halo Top is a high-volume, low-impact treat, and its packaging boasts a message that’s proved to be catnip to a diet-fatigued populace, hungry for something they can indulge in with abandon: “Stop When You Hit the Bottom.”Īnd then buy another pint. For comparison, a pint of Breyer’s vanilla is about 520 calories, and that’s double the protein in a Clif bar. Those pints are 280 calories total, and they pack 20 grams of protein. This is because Halo Top isn’t regular ice cream: It’s a low-calorie, low-sugar, high-protein version, which the brand has been selling by the pint in grocery-store freezers since 2012. “With Halo Top, you’ve got calories to spare!” “Go heavy-handed on the toppings,” its website reads. You can have these treats topped with everything from sour gummy worms to rainbow sprinkles to mochi, which the scoop shop encourages heartily. You can eat your cream from a cup, a cone, or a puffle, which is an eggy style of waffle imported from Hong Kong if that’s not enticing enough, you can order an ice cream sundae, an ice cream sandwich or - because this is California - an ice cream taco. At the Halo Top Scoop Shop on the second floor of the Westfield Century City, an upscale mall in central-west Los Angeles, you can have your ice cream served almost any way you want: as a hard-packed scoop or a swirl of soft serve.
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